Adobe Creative Connections
Working better together
Adobe’s Creative Connections is a series of digital events for enterprise-level teams. The webinar program showcases how teams efficiently collaborate across the wide-array of Creative Cloud software to close efficiency gaps.
Client
Adobe
Sector
Technology
Software
B2B
Disciplines
Visual identity
Broadcast
Motion
Illustration
Project Team
Jennifer Lee
Lauren Vajda
Maggie Weidner
Collaborators
Bob Beerman
Sel Thomson
Margaret To
Challenge
Adobe provides an integrated ecosystem of software and services. There are many ways to work, unique to each individual and team—how can Adobe showcase ways for B2B teams to collaborate efficiently together? How can they learn from each other?
Solution
Verso, working in collaboration with Adobe’s B2B Engagement team, has created the visual identity system, broadcast assets, and marketing templates. The identity is built on the idea of concurrent pathways coming together to create something surprising—building a whole world of collaboration, flow, and creativity.
Outcome
Over the past two years, the audience has grown from a few hundred viewers to over 80K worldwide. Since then, the show has exploded into four different series addressing both business decision-makers and end-users—and teaching teams how to unleash creativity, scale productivity, and collaborate efficiently.
