We are a design and brand studio working closely with thoughtful organizations to make a positive impact.
What we do
At Verso, we design brands grounded in purpose. We begin every engagement by seeking the potential for positive impact. Then we use principled design to uncover what’s true, reach for sincere connection, and express the highest good. The result is work that’s meant to last.
Capabilities
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Logo + Identity Design
Brand Guidelines
Naming + Messaging
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Print Design
Book Design
Editorial Design
Packaging
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Information Architecture
Visual Systems
Website Design
E-Learning Design
Team Verso
Verso Design is a woman-owned small business based in the San Francisco Bay Area, Southern California, and New York—working with teams everywhere in between and beyond.
Lauren Vajda
San Francisco Bay Area-
Lauren takes great interest in problem-solving for clients across a range of design mediums. She has worked with many outstanding corporations, institutions, and organizations including Adobe, Massachusetts Institute of Technology (MIT), Harvard University, and The International Federation of Red Cross and Red Crescent Societies (IFRC).
Her work has been recognized by Graphis, Print Magazine, HOW Magazine, the InspirED School Marketers Brilliance Awards, and the Council for Advancement and Support of Education (CASE), among other publications and awards organizations.
As a way to give back to her profession and design community, she served as vice president, president, and finally as an advisory board member on the board of the Orange County, California chapter of the AIGA, a national nonprofit professional organization for the advancement of design.
Jennifer Lee
Greater Los Angeles / Orange County-
Jennifer is a multi-disciplinary designer on a mission to create compelling and authentic brand narratives for clients. For more than a decade, she has utilized the power of design to help organizations of all sizes unlock the potential of their businesses, raise awareness for their products or services, and increase the impact and efficiency of their systems.
With roots in marketing, Jennifer understands the importance of connecting and collaborating with clients, consultants, and in-house teams to meet project objectives.
Her unique background allows her to think strategically and to craft experiences that go beyond design. Prior to joining Verso Design, she used her visual communication skills to shape national marketing campaigns at Gunn Jerkens, a full-service advertising agency; to promote new residential communities at William Hezmalhalch Architects; and to assist in business development for ZGF Architects, a nationally-ranked architecture firm.
Maggie Weidner
New York City / Queens-
Maggie, a designer driven by a passion for creating compelling narratives, collaborates seamlessly with diverse clients, infuses each project with strategic thinking. Her expertise spans from start-ups to mature companies, showcasing a dedication to aligning narratives with strategic objectives.
Her design ethos is a testament to infusing creativity with purpose, rooted in a transformative belief in the power of design to create meaningful connections, share stories, and foster dialogue. The holistic approach guides her professional endeavors and shapes her thinking, enabling her to tackle each project with a nuanced perspective, adding depth and authenticity.
Beyond design, Maggie embraces exploration, enjoys new restaurant discoveries, laughing at comedy shows, and playful moments in the park with her pup, Flynn.
Frequent collaborators
We partner closely with a range of experts to meet each project's needs. These might include strategists, writers, photographers, illustrators, letterers, videographers, motion designers, developers, printers, and others.
We’re always seeking new collaborators. If you’re interested in working together, please reach out.
Sel Thomson
Greater Los Angeles / Orange County-
Sel is an illustrator and designer specializing in product and brand. With a background in graphic design, she has pursued illustration in recent years and worked with companies of all sizes, from non-profits and agencies to tech and healthcare companies, including Meta, FAO Schwarz, Cartoon Network, and Universal.
She loves visual systems and the power of illustration and motion to add a human touch to products. From packaging and icon design to product illustration and art direction, her wide range of experience has equipped her to understand and meet the unique needs of her clients. Her goal is to create delightful work that elevates brands and experiences while using illustration as a tool to communicate complex ideas more simply.
In her spare time, she loves spending time with her family, learning how to dance, and finding treasure at the local swap meet.
Margaret To
Los Angeles-
Margaret To is a motion designer and filmmaker. She co-founded Studio SAKA, a design and video production studio dedicated to social impact and environmental education.
She works with educators, nonprofits, and ethical businesses on creative storytelling, inspiring us to take action on equity and environmental issues. Her work has been featured at the Getty Center, Los Angeles County Museum of Art, Moody Performance Hall, and Museum of Contemporary Art in Zagreb.
As the Chapter Co-Lead for Climate Designers, she hosts local meetups and curates climate resources, jobs, and volunteer opportunities for the Los Angeles community.
When she is not doodling in her sketchbook, you will find her working on her vegetable garden or exploring new bike trails. She is passionate about climate solutions, gender equality, and mental health awareness.
Clients
Our clients are thoughtful organizations in education, nonprofit, and commerce at an inflection point with the potential for positive impact.
Adobe
CWS Capital Partners
Everywhere Science
HarperCollins Publishers
International Federation of Red Cross and Red Crescent Societies (IFRC)
La Jolla Country Day School
Madison Country Day School
Massachusetts Institute of Technology (MIT)
Noble and Greenough School
Planned Parenthood
Quarto Publishing Group
San Diego State University
Satellite Affordable Housing Associates (SAHA)
Support the Enlisted Project (STEP)
We the Women Design
University of California
San Francisco
USS Midway Foundation